Intertextuality

What is it?
"Intertextuality is the shaping of a text's meaning by another text. Intertextual figures include: allusion, quotation, calque, plagiarism, translation, pastiche and parody."
Intertextuality can take 3 forms;
Explicit - this is when the intertextuality is obvious. It is often a homage to a character, actor, or another text. 
Implicit - this is when it is subtle. It has the ability to be missed but is normally picked up by regular fans. It often makes the audience feel 'superior' if they spot the intertextuality. 
Accidental - sometimes intertextuality is by accident, this can often be pointed out afterwards and the creators can either choose to acknowledge it or ignore it. 


This can be explicitly seen in the Simpsons. The Simpsons, and similar programs such as Family Guy, use intertextuality throughout each episode to create humour in a recognisable way.


Intertextuality can often make the audience feel clever if they pick up the reference. This creates a feeling of achievement and makes the audience more interested in the text.

 

I have made a conscious decision to not use intertextuality in my magazine. This is because, although intertextuality is important, my young demographic may not understand some references; for example, generally a young audience would not understand the Abbey Road (Beatles) reference used in the Simpsons, therefore the intertextuality would be lost. Additionally, I feel that using intertextuality in everything leads it to become ineffective and mundane.

Publishers

In order for magazines to be on our shelves they need to be published. Some magazines are published by large publishing companies such as 'Bauer' and 'Time Ink UK' (previously known as 'ICP Media'),
while others are independently published.

Institutions(Large groups)

 Bauer

Bauer is one of the largest publishers in Europe. It originated in Hamburg, Germany in 1875. It manages over 600 magazines, 400 digital products and 50 radio and TV stations around the world, including Kerrang!, Q and Mojo. Bauer refers to the 'brands' it has, this is because many of its publications are on multiple forms of media. Kerrang, for example, is a magazine, a radio channel and a music channel.



Time Ink UK

Time Ink UK, formally the 'international publishing corporation (IPC)'  is a magazine and digital publisher in the UK, selling over 320 million copies each year. NME and Uncut are just two of the  magazines that are published by Time Ink UK.

Independent

Shindig

Shindig is a magazine that is independently publish by Volcano Publishing.  Shindig, much like Kaleidoscope, is a magazine that focuses on a niche audience. Shindig focus on 60's/70's music, as well as art, fashion, film and architecture.   82% of Shindig's readers are in the ABC1 category, 83% of these are male while the remaining 17% are women.  Worldwide it achieves a circulation of 26,000.

For my magazine

Typically, independently published magazines are targeted towards niche audiences and so have a lower total readership when compared with institutionally published magazines. Therefore, since my magazine is of a popular, charts based genre, it would benefit more from being published by a large publication company, such as 'Bauer'. This will allow my magazine to be successfully sold to my target audience of aspirers and therefore will (hopefully) allow my magazine to generate a reasonable profit.