Target Audience Profile.

When creating a product the target audience must be taken into account. This is very important as the product must appeal to an audience in order to be successful.

When deciding on a target audience different things have to be taken into consideration;
- genre
- content
- psychographics
- images/ colour
- layout


I have decided that my target audience will be young people between the age of 15 and 18. This is because this age group are, on average, more interested in current music and social ideas as well as more likely to have a disposable income to buy my magazine. Additionally the NRS results show that 164,000 ABC1 between the age of 15 and 34 purchased Q magazine - a magazine that features current music and trends- this therefore suggests to me that my magazine idea is desirable to my target audience and successful.

I will attempt to use colours appeal to both males and females as this will ensure that my magazine has a larger audience, however, due to there being a female artist on my cover I expect my audience to be primarily female and will therefore consider this when finalising my cover and the rest of my magazine.

I have also considered the lifestyle of my audience. My target audience will be educated young people - and therefore more likely to have a job. This will allow them to purchase my magazine and will dictate what content I can include. My target audience will be ASPIRERS who follow current trends and fashions and so I will feature popular topics in my magazine. By following current trends I will be able to appeal to a wide range of people at any given time.

Because my target audience are aspires I plan to include interviews and information about current trends in my magazine. This will interest this group of people as it allows them to aspire to be more like the artist features and gives them an indication of trends that they might be interested in.

In addition to my content, I will make my magazine uncluttered and crisp as aspirers typically like attractive packaging. This will allow my magazine to initially catch my target audiences attention when on the stands. To add to an uncluttered and attractive cover, I will attempt to recreate high key lighting as this gives the impression of high quality and therefore appeals to aspirers materialistic interests. I may also attempt to use backlighting to create an interesting and artists feel to my magazine.