Questionnaire #2

Once I had established the preferences of a wide variety of people, I decided to ask further questions to my focused target audience.

I composed a questionnaire and distributed it around the school (through a notice box) to students between the ages of 14 and 17.


My results were as follows:

On average people who listened to chart music preferred an uncluttered cover.

People tended not to like having bold ways of drawing attention to information on the cover. However it is likely that I will include subtle ways of doing so as this is a successful music magazine convention.

Most people liked bold colours for a magazine cover, these include; black and white, red, yellow and orange. This range of colours gives me room to experiment and establish what looks best while still giving me the advantage of appealing to my target audience.

As for fonts, people preferred sans serif style fonts. This also connotes to me that people prefer more modern and crisp styles, therefore giving me a further indication of how to set out my magazine. Additionally, this crisp style is supported by a preference of an uncluttered cover.

Finally I gave the students different title ideas. This was very useful as it allowed me to judge which would be the best for my magazine. Out of all of the titles I gave, the most popular were; Craze, Novelty, Praised and Fix.



My questionnaire gave me results that I can use when composing my magazine, however, by distributing them through a notice box I found that not all questionnaires were completed. This indicates to me that for any further research I should adopt a different method. For example, I could go and ask in person, gather a focus group or send out an email to a larger number of people to ensure that even if not every person completes the questionnaire I will still be able to collect a substantial amount of results.

Another issue with my method of collecting research is that I only used school students. This meant that I was only able to collect data from females and so my results do not give an accurate representation of my complete target audience. On the other hand, this allows me to focus my target audience onto girls between the ages of 14 and 17 which will allow my magazine to appeal directly to this group.