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| Figure 1 |
Every magazine needs a USP (unique selling point). This makes the magazine worth buying.
For example, Kerrang's USP is that it has posters in every issue, interviews with bands and features artists that are not typically seen in music magazines. By targeting a niche audience and providing free posters, Kerrang's USP allows them to sell copies to regular readers each week and therefore remain successful.
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| Figure 2 |
My magazine is different to Kerrang's as I do not target a niche audience but instead target a large majority of people. My USP is that my magazine doesn't have a specific genre but will change as music does. For example, today the most popular music is pop music, with mainstream hiphop becoming increasingly popular ( as shown in figure 2 with Drake and Fatty Wap within the top 5 most played). However, this is completely different to the 80's where dance and new wave music was the most popular. Therefore in the 80's my magazine would have featured dance music artists, whereas now, my magazine is more likely to feature pop and mainstream hiphop artists.
Therefore my USP is that my magazine changes with the trends. Additionally my magazine will feature a range of music that is popular at the time and so can appeal to everyones individual taste.
It's good to see you using actual data and references to target audience and their preferences. This should inform your production at every level so this is as close to reality as possible. No one would make a magazine without first researching the key areas- who will read this? What do they want to read?
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