Banner - an advertisement that is positioned along the top or bottom of the magazine. This is usually used to attract the reader, for example ' freebie in every issue' or 'exclusive interview with...'
Bleed - when an image is printed to the full size of the magazine. This means there is no margin around the outside.
Byline- a line that indicates who wrote the article.
Circulation - the amount of issues distributed at a given time.
Drop Cap - the enlargement of the first letter at the beginning of a sentence of article.
Pug - Sometimes referred to as the 'ears' of the magazine. The top left/right side of the magazine which usually contains something to attract the reader as it can be seen on the stand. The logo is rally positioned on the 'ears' of the magazine.
Pull quote - a quote that is extracted and enlarged. It is usually placed around an image or in the centre of an article.
Slug- a key word or logo used in association with a specific part of the magazine. For example the logo for the horoscope section of a magazine.
Typography - the font, colour and sizing of the text.
USP - 'Unique Selling Point' : usually used to differentiate the magazine from competitors.
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